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	<title>Comments on: designing The Library Experience</title>
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	<link>http://closedstacks.wordpress.com/2008/04/20/designing-the-library-experience/</link>
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		<title>By: Not so fast &#171; Closed Stacks</title>
		<link>http://closedstacks.wordpress.com/2008/04/20/designing-the-library-experience/#comment-460</link>
		<dc:creator>Not so fast &#171; Closed Stacks</dc:creator>
		<pubDate>Tue, 06 May 2008 23:57:39 +0000</pubDate>
		<guid isPermaLink="false">http://closedstacks.wordpress.com/?p=152#comment-460</guid>
		<description>[...] get it.  It&#8217;s a marketing ploy.  The User Experience Librarian would be allover that kind of hip PR.  Yet, I cannot shake the feeling that it&#8217;s false [...]</description>
		<content:encoded><![CDATA[<p>[...] get it.  It&#8217;s a marketing ploy.  The User Experience Librarian would be allover that kind of hip PR.  Yet, I cannot shake the feeling that it&#8217;s false [...]</p>
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		<title>By: Librarian About Town</title>
		<link>http://closedstacks.wordpress.com/2008/04/20/designing-the-library-experience/#comment-415</link>
		<dc:creator>Librarian About Town</dc:creator>
		<pubDate>Mon, 21 Apr 2008 19:28:05 +0000</pubDate>
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		<description>One example: Matthews used observation to find out how students were spending time in the library, and in what type of groups.  He created a breakdown of behavior (studying, entertainment, group projects, tutoring, personal) and correlated it with the week in the semester.  Using these observations as a guiding force, he created time-sensitive orientation programs, tutoring campaigns, web portals, etc.  You are right that his method is less objective and scientific than a survey; however, participation will be higher because he makes it full-time job to keep his finger on the pulse.  

Through Twitter, he&#039;s plugged into student activity, all-day every day.  They chose to give him this kind of access.  A recent post to his blog hints at the way he uses social networking to follow the academic-related pursuits of Georgia tech students. I think that I&#039;m ambivilent on this.
http://theubiquitouslibrarian.typepad.com/the_ubiquitous_librarian/2008/04/the-anatomy-of.html

Tools of applied marketing theory?  Get back to me on that one.  Something about operating like media mogul. You know where to find me, E...</description>
		<content:encoded><![CDATA[<p>One example: Matthews used observation to find out how students were spending time in the library, and in what type of groups.  He created a breakdown of behavior (studying, entertainment, group projects, tutoring, personal) and correlated it with the week in the semester.  Using these observations as a guiding force, he created time-sensitive orientation programs, tutoring campaigns, web portals, etc.  You are right that his method is less objective and scientific than a survey; however, participation will be higher because he makes it full-time job to keep his finger on the pulse.  </p>
<p>Through Twitter, he&#8217;s plugged into student activity, all-day every day.  They chose to give him this kind of access.  A recent post to his blog hints at the way he uses social networking to follow the academic-related pursuits of Georgia tech students. I think that I&#8217;m ambivilent on this.<br />
<a href="http://theubiquitouslibrarian.typepad.com/the_ubiquitous_librarian/2008/04/the-anatomy-of.html" rel="nofollow">http://theubiquitouslibrarian.typepad.com/the_ubiquitous_librarian/2008/04/the-anatomy-of.html</a></p>
<p>Tools of applied marketing theory?  Get back to me on that one.  Something about operating like media mogul. You know where to find me, E&#8230;</p>
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		<title>By: xemilyx</title>
		<link>http://closedstacks.wordpress.com/2008/04/20/designing-the-library-experience/#comment-414</link>
		<dc:creator>xemilyx</dc:creator>
		<pubDate>Mon, 21 Apr 2008 17:59:06 +0000</pubDate>
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		<description>Wait, I get that instead of trying to get users to access services &lt;i&gt;we&lt;/i&gt; think they need, the user experience librarian studies how users are already using the library and markets services based on that, but in practice, how does this work?  How is twitter better than a focus group?  What are the tools of applied marketing theory?  It basically sounds like a more subjective approach.  What am I missing?</description>
		<content:encoded><![CDATA[<p>Wait, I get that instead of trying to get users to access services <i>we</i> think they need, the user experience librarian studies how users are already using the library and markets services based on that, but in practice, how does this work?  How is twitter better than a focus group?  What are the tools of applied marketing theory?  It basically sounds like a more subjective approach.  What am I missing?</p>
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